Just add water

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It’s so obviously obvious. That’s how I recognize real innovation. It doesn’t need to be out-there or far-fetched; the best ideas are the simplest. The ideas that make you think: ‘of course’, ‘wasn’t this already there’ and ‘I want it now’.

Mirjam has such an idea: shampoo, detergent, dishwash liquid contains about 80% water. What if you only need to sell the 20%?
1. 4/5 trucks don’t need to drive
2. you reuse the bottle with a capsule, just add water
3. much less packaging (help me with the 3d calculation)
4. oh, and it looks cool & luxurious. So you don’t need to be ‘eco-conscious’ to buy it.

Shut up and take my money.

check the video here: https://www.facebook.com/facebook/videos/10153231379946729/

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Posted on October 30, 2017 in Innovations, Inspiration

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