This campaign was about creating a more lively, active image for iCentre . So just for fun we hid 7 iPad boxes in the sand in front of a popular beach bar. In one of the boxes we put a voucher for a free iPad. We only used Facebook, Twitter and a few signs at the beach to indicate where they were hidden. It was good fun watching people dig holes several meters wide trying to find one. True engagement.
Tags: Brand campaigns