Capture Optimism

Project Description

We asked ourselves, What if LG went ‘social’?

According to popular opinion, LG’s G4 SmartPhone is equipped with the best camera ever on a SmartPhone. This allows almost everyone to take the most amazing pictures. What if, we wondered, LG Benelux organised a photo competition encouraging the LG G4 to focus on things that really matter. Subjects with social character.

We had an idea to do create something that would make a positive contribution to both business and to society. LG implemented the idea and created the ‘Capture Optimism’ competition, to become one of the first electronics giants to run such a campaign with a social character.

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Project Details

Client: LG Benelux

Tags: Brand campaigns

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