For dixons we developed a future friendly December campaign focussed on giving. From the 4th of November until the 31st of December, dixons handed out millions of vouchers. Anyone with a voucher could get various discounts and on top of that 10% of the value of this voucher was donated to 5 selected Dutch charities. By voting online, consumers could influence how much money each charity would get. Over 60.000 euros was donated in January 2014 to these charities because of to the “Gulle Gift” dixons campaign.
Tags: Sales campaigns