Project Description

Hopeless (retail) businesses need to let go a lot sooner. They need guts to let go of old beliefs and courage to make a complete mindshift. This is the vision of Steven Bakker, founder and former CEO of BAS Group. After Steven left BAS Group, he needed to reposition himself within the Dutch retail landscape and he asked Mindd to develop a PR strategy for him. We started by selecting specific events for him to be a speaker and share his vision.

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Project Details


Tags: Brand campaigns

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